AWS Startup Insights
The latest launches, best practices, and technical deep-dives curated for startup builders
Featured insights
Build, migrate, and operate with control in AWS Startup Advisor
By Khushboo Shah, Director of Acquisition & Customer Experience for AWS Startups | 13 October 2026
AWS Startup Advisor, the AI-powered build assistant that helps startups build and migrate on AWS, is adding new migration paths, cost and credit visibility, and relevant discounts. The new capabilities help startups move applications built with Lovable, Bolt.new, and Replit to AWS, plan Azure-to-AWS migrations, understand AWS costs and credits, prepare AWS Activate applications, and discover relevant discounts on the tools and services startups already use.
Built in Europe: The rise of Physical AI
by Hadrien Robino, Startups Community & Scale Marketing Lead, EMEA, AWS | 12 November 2026
We surveyed 500 physical AI founders across seven European markets. 51% already have technology in commercial use, and 85% are winning their first production customers in Europe, where industrial customers, talent and cost are clear strengths.
Capital is the exception: 71% see funding as Europe’s biggest gap, and 68% say startups get stuck between pilot and production. Yet 77% would build in Europe again today.
Download the report, featuring NEURA Robotics, PhysicsX, Odyssey, Flexion, Genesis AI, UMA, mimic, microagi, Exclaim Robotics, HV Capital, Speedinvest, Audi, NVIDIA and AWS leaders.
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